Now is the best time to approach your lucrative New Year’s Resolution Market prospects.
          Near the end of December each year most people reflect on the years gone by and tell themselves “In the New Year I’m going to do something differently.” Some choose exercise, some choose cooking or computer classes, some choose more travel or reading. What ever they choose, it’s too late to try to win them over once they already have their check books out.
          The categories you can target include; adult education facilities, fitness clubs, health food stores, Karate clubs, quit smoking clinics, travel agencies, upscale clothing stores, financial planners, diet plans, sports organizations and more.

Approach these categories now to;

          a.) pre-sell the New Year’s Resolution market
          b.) sell holiday gift certificates for their goods and services
          c.) schedule their peak-season January campaign

          Your New Year’s Resolution prospects need to capture top of mind awareness BEFORE the consumers actually make their New Year’s Resolution, and the consumer who receives an adult education gift certificate is not likely to register with a competitor when that important first two weeks of January comes around.

          Happy New Year!

P.S. If your New Year resolution includes increasing your sales, consider the consulting, training and revenue generating opportunities offered by ENS Media.  We guarantee a minimum five-to-one return on your investment.