A funny thing about breaking records……while we might beat our chests about doing so, it’s what has to be done to win!
          Sales people who break an all time record should be congratulated for the moment. On the flip side, however, we MUST always be breaking revenue records because we are also breaking expense records. As our electricity bills, taxes, salaries and other expenses continue to rise, our revenues must rise to meet the challenge.
          But where does it all end? Is there not some point at which we just can’t do any better? I think not. Just when we think we’ve achieved the impossible, there is always room for more.
          Consider this. In less than a hundred years, the men’s 100-meter freestyle record has been cut nearly in half. 
          1896    Alfred Hajos, Hungary                        82.2 seconds
          1906    Charles Daniels, USA                        73.4 seconds
          1920    Duke Kahanamoku, USA                  60.2 seconds
          1972    Mark Spitz, USA                                 51.2 seconds
          2004    Pieter Van den Hoogenband, Nthrlnds.    48.2 seconds
          All that is required is you jump in the water and swim as fast as you can. 
          Clearly, to win the Olympic Gold Metal it is not enough just to swim faster than this year’s competitors. You must beat the all time record.
          Also clearly, no matter where that record stands, it can always be beaten.