Your account executives can dramatically reduce their client attrition rates by asking themselves four simple questions once a month.|
1.  What is the last good thing I did to help the client grow her business?
2.  When?
3.  What is the next good thing I am planning to help the client grow his business?
4.  When?
The things we do to help our clients to grow their business can be anything the client did not negotiate nor expect, including everything from proactive creative suggestions to providing leads.
The “when?” must be within the last thirty days or strategically-planned for the next thirty days for all of your key accounts.
P.S.These questions can also serve as the litmus test for whether an account executive has earned the right to continue managing each of your key accounts.