Giving Credit Where Credit is Due!

The Christmas rush is over. It’s been one of the most successful Christmas sales seasons ever for our local sales people. And they’ll be receiving their just rewards in their commissions and bonuses.

          The great ones recognized their key customers over the holiday season with super service and in some cases year-end recognition in the form of cards, letters or even gifts.

          But what about your internal customers? Your traffic, accounting, creative and production people just went through their busiest time of year as well. What did they get for their peak-period performance other than more work, longer hours and increased stress?

          It’s been said that, “you can be as successful as you want to be as long as you are willing to let others take the credit.” Let’s start the New Year by recognizing the huge role and contribution of our sales support staffs.

          The sales staff should collectively, from their own pockets, recognize these valuable resources. Maybe it’s with a special dinner, and not on the station tab or trade account. Or maybe take up a sales department collection to purchase specially selected gifts to be awarded at a support-staff meeting honoring each of their contributions.

          These dedicated individuals typically do not benefit financially from the hectic season we just went through. A little recognition from those who did benefit financially, your sales staff, is not only deserved, it goes a long way towards fostering the kind of teamwork you need at your station to maximize customer satisfaction in 2006.

There are still seven seats available for the January 11, 2006 workshop at Humber College.  The two workshops, in one day, include topics: Becoming a Master Questioner and Pro-Active Account Management.  Tickets are $125. Please request tickets from [email protected]