Lead the Movement
You may have heard about the coordinated national effort between advertisers like Staples, Guess, American Eagle Outfitters, Cover Girl and more in an effort to create a new back-to-school shopping event on the marketing calendar.
They plan to create a national event to rival the now-popular Cyber Monday or Black Friday for back-to-schoolers, and more importantly, for their parents who foot the growing back-to-school bills.
They will be promoting Saturday, August 11th, as Back to School Saturday with special sales and events in posters and in Teen Vogue Magazine.
You have the opportunity to take the bull by the horns and take local ownership of what could become an annual revenue builder for your stations and own Back to School Saturday in your market.
Typically, the back-to-school selling season begins slowly in June, peaks during the second and third weeks of August, and tapers off to a close the third week of September.
You can bet your local newspaper people will try to publish a ‘special section’ or have a web-based flyer promoting Back-to-School Saturday in hopes of seeing it grow into an annual cash cow.
But he who hits the streets first can win that battle. Create your own 9 to 12 week program now that peaks with special sales, contests, free samples, demonstrations and events cumulating around the date of August 11th.
They plan to create a national event to rival the now-popular Cyber Monday or Black Friday for back-to-schoolers, and more importantly, for their parents who foot the growing back-to-school bills.
They will be promoting Saturday, August 11th, as Back to School Saturday with special sales and events in posters and in Teen Vogue Magazine.
You have the opportunity to take the bull by the horns and take local ownership of what could become an annual revenue builder for your stations and own Back to School Saturday in your market.
Typically, the back-to-school selling season begins slowly in June, peaks during the second and third weeks of August, and tapers off to a close the third week of September.
You can bet your local newspaper people will try to publish a ‘special section’ or have a web-based flyer promoting Back-to-School Saturday in hopes of seeing it grow into an annual cash cow.
But he who hits the streets first can win that battle. Create your own 9 to 12 week program now that peaks with special sales, contests, free samples, demonstrations and events cumulating around the date of August 11th.
