Do you promote your stations and/or yourself? I mean really promote, more than the one or two times a year when you’re running a station promotion that you sell ad packages for?
The fact is that most radio stations don’t! But yet every day we strongly suggest to business owners that they should promote their businesses via the radio on a regular, ongoing basis. In fact, many suggest to their clients and prospects that they should advertise 52-weeks a year and never take a break.
I’ve often stated that if radio could have a do-over, you know, go back in time and start over again, there would be two things that if our industry did differently would make all the difference in the world. One is… Promote ourselves in the same manner that we ask business owners to promote themselves.
Here’s another question… If you don’t promote your stations or group regularly on your own stations, why should we expect the businesses we deal with to believe that promoting/advertising is the right thing to do for themselves?
I can only assume you believe in the power of radio. If so, prove it! Your station or your group of stations should be your biggest advertiser! Are they?
Easier said than done, right?
Promoting your stations and/or yourself on a regular basis not only takes effort but thought. We can help you with both! We make it very easy and VERY affordable.
If you would like to become one of the very few stations or groups that promotes themselves regularly, give us a call or email [email protected] to arrange a time to talk.
Oh yeah… and the other thing our industry should have done differently? We’ll talk about that in a future issue.
“The more one knows, the luckier he is, for knowledge is the greatest gift in life.”
– L. Frank Baum (author of Wizard of Oz)
Many years ago, I was given one of the greatest gifts I have ever received. I am not sure I completely understood it at the time, but eventually and thankfully I did.
The gift that I received was in the form of a quote and message. The quote was by Mark Twain, “The man who can read but doesn’t is no wiser than the man who can’t”.
The message was, “It doesn’t matter what you read, just read. If you are reading, you are learning”.
Both the quote and the message were given to me by my mentor. Since that time, he has also given me many books and has suggested many others. Thanks Jake!
If your goal is to become a better media rep, a better manager, a better mother or father, a better spouse, a better friend, a better leader, or just an overall better, happier, and wiser person, here is a list of recommended reading that will help:
Nelson Mandela, Portrait of An Extraordinary Man – Richard Stengel (Leadership and Life)
Restoring the Soul of Business, Staying Human in the Age of Data – Rashid Tobaccowala (Business Leadership)
Mind Gym, An Athlete’s Guide to Inner Excellence – Gary Mack (Mind over matter – Good for business too)
Boys in The Boat, Nine Americans and Their Epic Quest for Gold at the 1936 Berlin Olympics – Daniel James Brown (Motivation, Tenacity, Endurance)
Game Plan for Life, Your Personal Playbook for Success – Joe Gibbs (Faith-Based, a guide for success in business and life)
Whale Done – The Power of Positive Leadership – Ken Blanchard (Leadership for work and home)
The Difference, When Good Isn’t Good Enough – Subir Chowdhury (Business Management and Leadership)
Mr. Jenkins Told Me… Forgotten Principles That Will Grow Any Business – Jonathan Bancroft (Business and Leadership)
Onward – How Starbucks Fought for Its Life without Losing Its Soul – Howard Schultz (Business)
Marketing Outrageously Redux – How to Increase Your Revenue by Staggering Amounts! – Jon Spoelstra (Marketing – Advertising – Business)
The Leadership Secrets of Santa Claus, How to Get Big Things Done in YOUR Workshop All Year Long – Eric Harvey, David Cottrell, Al Lucia, Mike Hourigan (Leadership – Setting Goals – Business)
Remember, the person who can read but doesn’t isn’t any wiser than the person who can’t read!
We wish you a very Blessed and Merry Christmas, and a Happy, Healthy, and Prosperous 2021!
In the political world, politicians are rated two ways, by approval ratings while serving their term, and then ultimately at election time when their constituents either vote to keep them in office or send them packing.
In our world, advertising sales, we too are rated by our constituents, better known as our clients and prospects. How they perceive you will ultimately determine whether they choose to do business with you in the future, continue to do business with you, or increase the amount of business they do with you.
So, what’s your approval rating with your clients and prospects, and what are you doing to ensure that it’s not only strong now, but growing stronger?
If the only things your clients ever receive from you are proposals and invoices, your approval rating is probably low. If so, at some point, they’ll use their voting power by saying “no” to you!
The key to creating and maintaining a strong approval rating is by being something more than just another media sales rep. Are you educating them? Are you a resource for them and their business? Do you bring value to their business? Do you care only about their advertising or do you show concern for their overall business?
When you walk through their doors, do they make excuses to not see you, try to hide, or try to put you off? Or do they stand up and greet you warmly knowing that you are there to help them and not just sell them?
One of the products that we offer at ENS Media is called SoundADvice. SoundADvice is designed to do exactly what we are talking about today. It’s a four-part e-Marketing program sent each week to your clients and prospects on your behalf. It includes the media rep’s photo and the station logos, positioning them and your stations as the “advertising experts” in your market.
SoundADvice covers a wide range of topics related to running a business. Topics such as employee motivation, hiring and firing, customer relations, promotions, sales, all forms of marketing and advertising, and everything else related to running a business. Nearly all issues have a well-disguised spin on radio and advertising that provides an opportunity for you to start a conversation with your clients and prospects.
If you are interested to learn how the SoundADvice program can help you and/or your sales team increase your approval ratings with your clients and prospects, and ultimately increase your sales, click here to see samples with brief explanations of each part.
To see the true test of how effective SoundADvice is and how it can help you, click here to see testimonials from sellers and managers.
For a more detailed explanation of the SoundADvice program, additional examples, and pricing, call (605) 310-2062 or email [email protected].