A station manager called our office last week requesting a hurry-up presentation of our Winning in the New Media Economy advertiser seminar.

One of their largest local advertisers had just cut their radio and TV in favour of printed flyers. Ouch! The horse was already out of the barn. Marketing experts know that the best time to reach and influence people is before they’ve made a decision, not after.

Our Winning in the New Media Economy seminar has persuaded hundreds of local advertisers that it’s the Electronic Age, an age when the only media advertisers need are a strategic mix of broadcast to inspire and internet to inform.

Spending hard-earned cash on forest lots, lumber jacks, truck drivers, pulp and paper mills, printing press operators and delivery people makes no sense in this new media landscape of faster less expensive electronic alternatives.

Our seminar has done more than convert hundreds of local advertisers from print to a broadcast/online combo. I’ve actually had existing radio and TV advertisers approach me after the seminar telling me that prior to the seminar they were thinking about cutting their broadcast in favour of print……to me saving an existing client is as good as selling a new one.

In three such cases they told me they were going to increase their broadcast buys instead of cutting as a result of what they learned at our seminar. (There were probably more saves than three, but three actually thanked us and told us.)

Don’t let a surprise cancellation happen to you! We still have some dates left in 2013 to schedule your Winning in the New Media Economy market survey and advertiser seminar to convert current print advertisers and to save current broadcast advertisers.

Email [email protected] to learn how you can educate clients about the new electronic media mix before it’s too late.