Purpose is a double-edged sword.
First of all, your clients can sense your purpose. Is your purpose to make your budget, or to help your clients make their budget? Your clients and prospects know the difference and trust and invest with you accordingly.
The other edge of the purpose sword is how your purpose makes you feel
Sure, a large commission check makes you feel good, but it feels even better if you have earned it by selling something of value. The person you need to impress the most is that person in the mirror…and I’ll wager that person feels great when your purpose is to help advertisers capture higher returns on their advertising investment.
So now we’ve come full circle on our double-edged sword. In the long run, your company will only pay you in proportion to what your clients think you’re worth. And that worth is established by your purpose and the value you deliver.
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