The lure of a multitude of shiny new media emerging daily is turning out to be a blessing in disguise for professional radio marketers. It wasn’t that radio stations tried to sell their stations or clusters against other stations and clusters.
Today, most stations are trying to sell their fit with new digital media. The days of muddying the waters by knocking other radio stations, except for in the largest transactional markets, seem to be coming to an end. Hooray!

I’ve always been from the school that a rising tide lifts all boats, and that radio should work together to strengthen our position in the eyes of the advertising community.
The rise of new media has helped us focus on radio’s fit in the new media landscape, in three strategic ways;

1.)Radio is the Proactive Media We position radio as ‘proactive’ and the internet as ‘reactive.’  Radio proactively reaches and influences customers not yet in the market for a product or service in a way that reactive media cannot.
Once consumers have a need for a product or service, they react by searching for a supplier online.
Seldom will you find an advertiser who wants to rely solely on reactive media, once you explain a proactive strategy of radio to inspire, internet to inform.

2.)  Radio is the ‘Turn-key’ Media Rapidly changing and emerging new media options are confusing, even to alleged new media experts, let alone a business owner who’s trying to run a business.
Once an advertiser decides to pursue digital media, they then have to decide which platforms, who produces what content, and how to adapt as each platform changes.
With tried and proven turn-key radio, all the business owner has to do is say “Yes” and sign a check. You do the rest, from advising on creative and scheduling to creating the script, producing the commercials, and scheduling them to reach the target audience.

3.) Radio is the Best SEO Our research of more than 10,000 consumers across North America over the past three years proves that radio is the best Search Engine Optimization. Consistently in every market we’ve surveyed, consumers prefer to click on a business that they’ve heard of over one they have not heard of when they conduct their online search.

Have you had our Local Share-of-Mind surveys conducted in your market? We guarantee a return on your investment with increased sales.

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