© by Wayne Ens
Jon Gibs, Vice President, Media and Agency Insights at Nielsen Online, notes, "We have seen major growth in Facebook and a subsequent decline in MySpace. Twitter may be changing the outlook for the entire space. Regardless of how fast a site is growing, it can quickly fall out of favor with consumers who seem willing to pick up their networks and move them to another platform at a moment’s notice."
Radio, on the other hand, has remained a constant media, successfully facing challenges from new technology over the decades including; TV, cassettes, Walkmans, MP3’s, satellite, iPods and more.
Our biggest and oldest competitor, newspapers, cannot say the same. Circulation has been sliding for years and I’m embarrassed that we, the immediate electronic media, let them get away with calling their day-old content ‘news’ for as long as we did.
It’s increasingly difficult for marketers to plan their marketing in the face of rapidly changing technology. In very short order, consumers have given up their Palm Pilots for Blackberries, Yahoo has lost ground to Google, and now on the social media front, Facebook is rapidly replacing the recently popular MySpace.
- The relationships we have with our advertisers
- The influence we have with our audiences
- The current cash flow from our traditional media products