The Opportunity Perception
Have you heard the classic tale of two shoe salesmen who were sent to a remote village to sell shoes? When they arrived at the village, one immediately sent a message to his office saying, “No one here wears shoes. Will return tonight”.
The other salesman upon arrival, sent a message back to the home office as well, saying, “No one here has shoes, send lots of inventory immediately”.
Are you saying, “No one here is buying spots” or are you saying “Let’s increase our inventory and offer them special events, promotions, sponsorships, web opportunities or mobile applications”?
Problems are simply opportunities in disguise. And the best companies and managers see those opportunities, while others are complacent in the status quo.
Robert Kennedy once said, “Others see things as they are and say, why? I see things as they could be and say, why not?”
There is no reason your sales cannot be up dramatically as we sit on the threshold of economic recovery. That is, unless you are still selling old media packages, rates, spots or rankers.
Stations that capitalize on their marketing expertise and advertiser relationships to facilitate special events, shows, promotions, web opportunities, mobile applications and other tools to help grow their clients’ businesses, can experience recordbreaking revenues in the months and years to come.
Need a fresh set of eyes to recognize and capture the opportunities in your market? Maybe we should talk. [email protected]
The other salesman upon arrival, sent a message back to the home office as well, saying, “No one here has shoes, send lots of inventory immediately”.
Are you saying, “No one here is buying spots” or are you saying “Let’s increase our inventory and offer them special events, promotions, sponsorships, web opportunities or mobile applications”?
Problems are simply opportunities in disguise. And the best companies and managers see those opportunities, while others are complacent in the status quo.
Robert Kennedy once said, “Others see things as they are and say, why? I see things as they could be and say, why not?”
There is no reason your sales cannot be up dramatically as we sit on the threshold of economic recovery. That is, unless you are still selling old media packages, rates, spots or rankers.
Stations that capitalize on their marketing expertise and advertiser relationships to facilitate special events, shows, promotions, web opportunities, mobile applications and other tools to help grow their clients’ businesses, can experience recordbreaking revenues in the months and years to come.
Need a fresh set of eyes to recognize and capture the opportunities in your market? Maybe we should talk. [email protected]
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