You often tell your clients that “repetition sells.” In fact, you probably tell them their message needs to be heard three times before their prospects can capture and retain their selling proposition.

          To many advertisers, this statement just sounds like we’re trying to sell more spots.  Here’s a common sense way to make your point.

Tell your prospects and advertisers about, ‘the teacher’s sell’.

          Teachers know that students have to get the message three times in a seven day window or they won’t pass the test.

          The tried and proven teaching formula is;

·        Tell them what you’re going to tell them (that’s once)

·        Then tell them (that’s twice)

·        Then tell them what you’ve told them (that’s three times!)

Challenge your clients to ask a teacher if this is the formula they use to ensure their message is heard and retained. They’ll get the point about the importance of a frequency of three.