Too Close to The Forest

Too Close to The Forest

As a career professional who is focused on marketing every day, you can often take your knowledge and expertise for granted. Your clients seldom have time to focus on their marketing the way you can.

The knowledge, expertise, ideas and concepts you bring to busy clients and prospects, can have real value to them.

We recently had one of our SoundADvice member account executives suggest our SoundADvice; the weekly radio e-marketing system, was `too basic’. We monitored the SoundADvice responses from that account executive’s clients and were amazed at how many advertisers had really appreciated and used their SoundADvice.

Some of the knowledge you have that you might consider to be basic, might be a great revelation to your clients. Never underestimate the value of your expertise to your clients.

In a worst-case scenario; if you share an idea or principle with a client that they were already aware of, it might serve as a timely reminder of your expertise.

It’s been said, "The smartest person you know probably thinks just like you".

When you share your marketing knowledge with your clients, if it aligns with their beliefs, you can become the smartest person they know.

Click here to arrange a no-obligation online overview of how the SoundADvice radio e-marketing system can make you the smartest marketing person your prospects know.