Stop Treading Water
According to a study by Forbes Insights called ‘Bringing 20/20 Foresight to Marketing,’ 52% of a group of 321 marketing and corporate managers cited customer retention as their top current priority, followed by customer acquisition and customer profitability.
The report goes on to say, “Marketers today need to view the customer with 20/20 foresight, but are caught in hindsight by focusing on what’s worked in the past, not what is working in the present or will work in the future”.
How important is customer retention in your business plan? Are you more focused on new customer acquisition than customer retention? While both are important, chasing new customers to replace customer attrition is merely treading water.
And with new media players from Groupon to Google and countless others developing more local sales forces, customer retention will be more difficult and more important to you in the future, than ever before.
If you are not content to stay focused on what worked in the past, and you want to seriously consider how to keep your clients in the future, you should consider our proven radio e-marketing system, SoundADvice.
The SoundADvice system is branding, social media, e-marketing, sales training, blogging, customer retention AND customer acquisition all rolled into one guaranteed cost-effective system.