We’ve witnessed too many emails with ad packages attached that say something like:

“This is a great way to get in front of more people!”   

“Reach your target demographic for only $575 in February” 

“You can be the signature sponsor of…” 

So, what are you selling?

An audience? 

Impressions? 

A demographic? 

There are a lot of instances where you have to sell short-term radio based on an event, an add-on promotion, or help wanted ads. We understand that.

But Radio does the most good when it’s used for the long haul. Deepening people’s preference for your client with better than average ads – week-in and week-out.

That means more 48 to 52-week schedules.

How?

• By helping businesses understand that becoming Top of Mind is ideal. Causing people to become familiar with and eventually prefer that business over time before they even need them. When that happens, people aren’t using Google to search their business category – they’re using Google to search your client’s business name exclusively. Taking competition out of the equation.

• By understanding that “the message” is the biggest factor in making advertising work – by a country mile.

• By knowing, feeling, and portraying that Radio is boss! Not an afterthought. Not nostalgia.

• By selling advertising results (the only thing your clients care about).  

• By creating ads that do not sound like typical ads – ads that engage listeners about what THEY care about. 

• Did I mention that Radio is still boss?! And has the power to engage with the community like nothing else? We just need to believe it and go get it!

So, the next time you want to start off a conversation talking about your cume, your AQH, your demographics, your rankings, or an ad package… we want you to STOP, PAUSE, PUT ON THE BRAKES…

And consider what the business truly cares about – growth, results, and not feeling like they’re wasting more money.

Then tell them how you can deliver all of it with a long-term solution and a kick *ss radio team!