Sure, our clients and prospects have a keen interest and a huge appetite for all things digital. 

But even the most digitally-enthusiastic and most anti-traditional media forecasters,  predict traditional media will outsell digital/online properties by more than three to one in 2015 and beyond. 

 As far ahead as 2018, BIA Kelsey predicts traditional media will capture 69.5% of local ad revenues versus 30.5% going to digital media, including traditional media’s digital properties. 

So here is my prediction for 2015 and beyond; I predict if you had your choice to capture 15% of the 75% traditional media share, or 15% of the 25% digital media share, you would choose to capture a 15% share of the larger opportunity. 

 Of course digital is growing exponentially. And of course the number of competitors in that space will balloon to unbelievable numbers, giving each player minuscule proportions of the digital space. 

But the most vulnerable media in that environment are the floundering traditional media, particularly print media like newspapers and direct mail. 

A well-armed and well-trained radio account executive can capture more of the 75% traditional media share for radio. And, by virtue of the relationships they establish, with the right tools and training, they can capture a share of the growing digital revenue by osmosis without making any additional calls. 

Our SoundADvice Radio e-Marketing system is helping radio account executives to increase their share of traditional media revenue while seamlessly capturing a piece of the growing  digital revenue. 

Click here to arrange a no-obligation appointment to view how we can help you increase your sales in 2015.