Technology by itself is not the real disruptor.

Not being customer-focused is the biggest threat to any business. Technology only fills the void left by poor performance and high costs.

Robots didn’t kill assembly line jobs:  High wages, careless quality control and the pursuit of profits did.

Uber isn’t killing the taxi industry:  Limited access, poor service, and poorly maintained cabs left an opening for Uber.

Apple didn’t kill the music industry:  High prices and being forced to buy full-length albums drove customers to purchase only the songs they wanted.

Ariel Durant, author of, ‘The Story of Civilization’, said, “A great civilization is not conquered from without until it has destroyed itself from within.”

Is your company providing enough value to your listeners and your advertisers to circumvent the appeal of new technologies and platforms?

We have room to conduct one more Local TOMA Survey in your market this year to jump start your sales next year.  Contact [email protected].  These surveys consistently prove local radio’s effectiveness, and help radio account executives to close more new business.