George Johns, a programming consultant I worked with a number of years ago, told me he could always tell how a station’s ratings would fare in the next book by asking the local program director one simple two-word question.

George maintained that he could call any program director and ask, “What’s new?” If the answer was a ho-hum “We’re doing the same thing we did last year”, he could predict a ho-hum book…. or worse!

On the other hand, if the program director’s enthusiastic response talked about all of the new initiatives and promotions they were launching, George could accurately predict a great book.

You know that ‘new’ is one of the five most powerful words in marketing. But did you know your salespeople need something new to talk about on the street to keep their enthusiasm and passion at a fever pitch?

Ever since George passed that powerful bellwether on to me, I’ve used it successfully in sales. I make a point of having something ‘new’ to engage salespeople at every sales meeting, every week.

Our local TOMA (Top-of-Mind-Awareness) surveys and SoundADvice radio e-marketing system could be the something new necessary to revitalize your sales force in 2018 and beyond.

Click here to arrange an online overview of these proven radio sales systems.