The Two Most Powerful Radio Sales Tools  

Believe it or not, Google Analytics can be one of your most powerful radio sales tools.

We have all encountered advertisers who ‘surveyed’ their customers to learn how the customers found them, and we have been told very few credited radio with that discovery. The credit, more often than not, goes to the internet.

But here’s the solution; When that happens to you simply invite the advertiser to use Google Analytics to find out the most common words or phrases customers use to find them online. In spite of any investments they might have made in keywords or other SEO tactics, invariably the most common search words customers use to find a business is the NAME of the business if their advertising has been effective.

How can prospects search for a business by name if they have never heard of that business? Creating a pre-search name awareness and preference for their business has to be every advertisers’ primary goal.

As internet guru, Seth Godin proclaims, “It is better to be SOUGHT online than to be found.” If an advertiser is found online by accident, you can also bet that same search revealed all of their competitors too.

The other most powerful radio sales tool is our TOMA (Top-of-Mind-Awareness) surveys and sales training.

These local surveys consistently prove that proactive broadcast advertising is the best way to create pre-search name awareness. These surveys also prove how important top-of-mind-awareness is, and they uncover hundreds of new prospects for you to call on in your market.

The TOMA training we provide also provides a simple six-step process to use TOMA as a powerful radio sales tool.
Click here to arrange a free online demo of our TOMA research survey and training system.