I really like Seth Godin’s daily blog, called Seth’s Blog. He makes me think.
One of his recent articles, titled “A Writer’s Room”, really hit home.

It made me think about how often we try to do it all by ourselves. Armed with caffeine and determination, we lock ourselves in our offices trying to crank out the next great campaign or big idea. But creativity doesn’t thrive in a vacuum – it thrives in conversation.

Gathering coworkers, your production team, or other outside resources for a quick brainstorm can turn ordinary ideas into something remarkable.

Invite a few people for a “Brainstorm Sandwich”. It’s when you pick a quiet area to brainstorm for a client – and you bring the sandwiches.

Whether it’s a whiteboard / storyboard session, or just a focused conversation… it will be well worth your sandwich investment. Take good notes, record the audio on your phone, or better yet – both.

Diverse expertise and multiple perspectives bring more ideas to the surface. One idea brings another and another and another. Then, they feed off each other. The ideas that stick, then get refined and polished. It’s a win for you and a win for your clients.

“Both of us are always smarter than one of us.”

Now go schedule your Brainstorm Sandwich. It’s productive and delicious!