Tag Archives: contact planning

Are You Ready for Your Tomorrow, Today?

     Preparation is the key to success, right?  Abraham Lincoln understood the value of being prepared when he said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”  Will you be ready for your tomorrow before you leave the building tonight?

     Most of you reading this are in media management or sales, and if not, the rule of being prepared equally applies to everyone regardless of your profession. We certainly hope if we’re having a medical procedure tomorrow that the doctor is reviewing your charts and preparing today. The construction worker that knows what their tasks are tomorrow can order their materials and organize their tools before they leave tonight so they can hit the ground running in the morning. To be an effective manager or high performer in sales, you must be organized with better than average time management skills.

     How and when do you plan your tomorrow, or better yet, your next week?  Your Monday and Tuesday should be pretty clear before you leave the building on Friday.   If there are gaps, fill them in with prospecting or use that time to plan the rest of your week, sharpen your ax, so to speak.

     You can plan your week first thing on Monday morning or your Tuesday on Tuesday morning, but the mind is a funny thing.  If you plan it, write it down, and think about it, your brain will actually help you prepare in advance!

     Benjamin Franklin said, “By failing to prepare, you are preparing to fail.”

     Make it a habit, start preparing to plan your days and weeks…in advance! Never leave today, until you are prepared for tomorrow!  It’s a GOOD plan.

P.S.  If you are preparing to look for ways to grow your revenue in 2018 and beyond. ENS Media would honor the opportunity to visit with you about our programs that not only generate revenue but help train your sales team well into the future. It’s a good plan!

Click here if you would like to learn more about these amazing revenue-generating systems.

FREUDIAN SLIPS

Last week, I sent an email to one of our SoundADvice members, accidentally misspelling the word service, saying, “We are always looking for ways to improve our servive to our members.” While I know how ‘survive’ is spelled, I wondered to myself if my writing ‘servive’ when I meant to say ‘service’, wasn’t a Freudian Slip.

A Freudian Slip is described as “an unintentional error regarded as revealing subconscious feelings.”

Perhaps to ‘servive’ with your accounts, you too should always be looking for ways to provide better service.

In our new SoundADvice sales meeting video series, we suggest that one way to ensure you are super-serving your clients is to review every account at the end of each month, asking yourself these four questions;

1.) What was the last Valid Business Contact (VBC) I made with this client?

2.) When was the last VBC?

3.) What is the next VBC I’m planning for this client?

4.) When will the next VBC happen?

If the answer to question 2 or 4 is longer than 30 days away, you might not ‘servive’ the next time this client looks for ways to cut her budgets.

A Valid Business Contact is any contact which benefits your client. It can be delivering a new idea to increase their sales, reviewing new data you might have about their industry, arranging a strategic marketing partnership or any other service you deliver that strengthens your relationship with your client.

P.S. Our survey of more than 500 radio salespeople revealed that more than 80% of sales people said sales meetings are ‘usually a waste of time’

Click here to arrange an online overview of our SoundADvice video series to make your sales meetings more productive.