Tag Archives: measure

One Time a Year

Whether you are a media rep or in management, we appreciate you reading ENS on Sales each week. We hope that you find the articles helpful.

From our years in management, we know this is the time of year that you start making plans for 2020. With that in mind, one time a year we take the opportunity to present to you a complete lineup of ENS Media’s products and services. This is that week.

If you’re considering any outside training, revenue-generating programs, or workshops, give me a call anytime. Of course, no obligation. We can simply visit about your situation and what you’d like to accomplish.

Here is a line-up of our products and services. Click here to read some of our testimonials.

TOMA Surveys and Seminars: These local market surveys and seminars provide your clients and prospects, along with your sales team, valuable knowledge on the power of radio combined with the new digital media. Following the seminar, Rick stays in the market and meets 1-on-1 with clients and reps. This entire program is designed to generate new annual revenue and provide your media reps with hundreds of new prospects and information on how to sell in the new media world.

SoundADvice: Our 4-part weekly E-marketing system is designed to brand your media reps and stations as the advertising “experts” in your market. This completely self-sufficient system keeps your media reps in weekly contact with clients and prospects by providing valuable bits of information on running a business. Every true marketing professional should use SoundADvice. It is market exclusive when purchased as a group, but is also offered on an individual rep basis.

Recruitment Advertising Seminars: New in 2020. These 45-minute mini-seminars (suggest 3-4 per market visit) will conquer 3 things: 1) Answer and provide a solution to your clients’ and prospects’ biggest concern… how to attract, hire, and retain “good” employees 2) Increase your sales and revenue with this proven system 3) Train your reps to sell more Recruitment Advertising in the future and further position them as true advertising experts with their prospects and clients.

Workshops and Presentations*: We create and conduct workshops that cover nearly every area of the radio sales cycle. Here are individual topics on which we do 1 or 2-hour presentations/workshops, or combined, ½ day or full-day workshops:

·      Prospecting / Cold Calling: Main Street is Shrinking

·      1st Meeting / CNA: Ask Better Questions to Get Better Answers

·      Creating Presentations/Proposals

·      How to Create Strategies and Why Strategy Wins!

·      20 Tips for Creating Better Ads

·      Customer Lifetime Value

·      Selling Radio vs Digital (How to embrace digital)

·      How to Sell Radio “MORE Better”

·      7-Criteria for Effective Advertising

·      How to Create TOMA (Top of Mind Awareness)

·      Marketing Funnel: Passive Media vs Intrusive Media

*We can and will create specific workshops to match your unique needs.

If you would like to talk, contact me and provide the best day and time to call, or, simply call me anytime at the number below.

Again, thank you for reading ENS on Sales, and thank you for allowing me to present our company.

Why Don’t You Believe in Advertising?

How long would I have to listen to your station before I heard a promotion for Facebook? … “Follow us on Facebook, see the details on our Facebook page”.

Radio advertising works. Facebook has probably been promoted on radio millions of times across the land and look how successful they’ve been.

Now, how long would a business owner have to listen to your station to hear another business owner’s testimonial about the power of radio, or a great spot for a recent piece of research proclaiming radio’s steadfast reach in spite of the growth of digital media and traditional media fragmentation?

Maybe you’re one of those advertisers who finds advertising to promote radio, “hard to measure”… nay-nay!

Every time we persuade one of our station clients to begin running great advertiser testimonials, or pro radio spots, their phones ring with leads… how much ‘measurement’ do you need?

Can you imagine the impact over time if every station in the country ran creative pro-radio campaigns? Or don’t you believe radio works?

I, for one, know it works. When will you start to reap the benefits of promoting radio advertising on air?

By the way, I’m sure you’ll find the cost of advertising on your own station, quite reasonable… LOL.