Tag Archives: Top of Mind

HUGE New Year’s Opportunities

Start 2017 now.

There is a huge New Year’s Resolution market that virtually every commercial sector can tap into.

Almost everyone makes some sort of New Year’s resolution;

  • Find a better career
  • Adult education
  • Loose weight
  • Get in shape
  • Start being more fashionable
  • Take more vacations
  • Drive a newer car
  • Open a savings account
  • Quit smoking
  • New hobby: biking/hiking/fishing etc.
  • Cooking classes
  • Quit drinking
  • Cosmetic surgery/laser treatments
  • New dental smiles
  • Marriage counselling

But here’s the key to you generating more revenue; approach those New Year resolution market advertisers now and help them start to build Top-of-Mind awareness BEFORE all of their competitors jump on that band wagon.

Some may suggest giving gift certificates for Christmas to facilitate a loved one’s resolution.

Others might begin seminars or open houses to generate leads and capture the markets.

Whatever strategies you present to any of your clients to help them capture that New Year’s resolution market, you need to present it now in order for them to;

a.)  Credit you for the idea

b.)  Pre-empt advertisers by trying to capture those markets with coupons, social media or other competitors.

c.) create Top-of-Mind awareness BEFORE the January rush.

The amount of revenue you generate is only limited by how creative you are in coming up with New Year’s resolution ideas.

How to Predict Your Results for 2016

Past performance can’t help you reliably predict future results. Just look at your mutual fund performance to verify that.
Yet many sales managers and general managers dwell upon sales reports… of past results.
It can be much more productive to measure Activity Planners. Activity Planners can help you reliably predict future results.
It’s been said that “if it can’t be measured it can’t be managed” but conversely, productivity demands that we should only measure that which can be managed. We can’t change or manage our sales reports.
But we can certainly manage and plan more activities, like prospecting, CNA’s (customer needs analysis) presentations and super-serving our clients.
Instead of asking your sales people to hand in ‘call reports’ or works of fiction on what they did yesterday, it can be much more productive to monitor their Planned Activity Reports.
You know if you fail to plan, you plan to fail.
If you had a great quarter, get over it. Your commission and bonus cheques are on the way.
Your focus needs to be on your Activity Plans moving forward. Based upon closing ratios and average sales, and managing the activities that produce results, you can reliably predict the future.
P.S. One of the proven activities you might consider including in your plans for 2016, is our Top of Mind Awareness (TOMA) surveys and presentations. These surveys consistently prove that Radio works, and our local TOMA presentations will help your sellers close more new business. Contact[email protected]  for an overview of our surveys.
Sincerely,

Wayne Ens

ENSMedia Inc.

705-484-9993

Top of Mind Awareness Increases Your Sales

You may have conducted, or heard about, top-of-mind awareness surveys.

          While the digital media world seems to receive all of the lime light today, our Share-of-Mind surveys are helping broadcasters across North America to capture increased local advertising revenues.

Click here to learn the top 12 ways your advertisers, and your account executives, can benefit from facilitating Share-of-Mind surveys in your market.

 

[email protected]