Digital Confusion

Lawyers historically used a complex legal language which the average person didn’t understand, making them appear to be professional and allowing them to charge huge fees. I believe many of the purveyors of ‘digital solutions’ are now doing the same with your clients.

 

I read a trade article recently about a company that said they, “provide cloud-based artificial intelligence media analytics and cognitive solutions to provide near real-time audio capture indexing and analytics.”

 

Now I don’t claim to be a digital wizard, but in plain English, I’m not ‘cognisant’ of when anything ‘artificial’ or ‘cloudy’ became selling features.

 

I’m also not aware of what ‘real-time’ is. And does real-time imply there is an unreal time? And, I can only guess that ‘near real-time’ is not on-time at all.

 

Last but not least, I’ve always mused about the root word of ‘analytics’ being ‘anal.’

 

If you want your advertisers and your salespeople to understand how important radio advertising is amidst all of the digital hype, we should talk.

Click here to arrange an appointment to discuss how our SoundADvice and TOMA (Top-Of-Mind-Awareness) training can help clarify radio’s role in the new media landscape and increase your local direct sales.