We hear sales people every day saying they sell themselves first. But as soon as something goes wrong, they don’t take responsibility. They blame everyone else in the organization. Traffic, copy, management, the IT department….you name it, the fingers start pointing when a promise made to a client falls off the rails.  But the client doesn’t care what went on behind the scenes. They counted on you when they bought, and they’re counting on you to fix the problem without having to hear a bunch of excuses.

    If you did sell yourself, the client bought because of faith in you. You made the promise and it’s up to you to take responsibility and deliver. You’ll build a much stronger relationship with your clients when you say something like “I apologise. I made a promise, and it’s up to me to fix the problem and solve it to your satisfaction immediately.”