Are You Pulled In Too Many Directions?
A January 2011 study by Booz & Company reveals many executives feel pulled in too many directions and their company’s capabilities don’t support their strategies or initiatives.
- 64% of executives say that their biggest frustration factor is “having too many conflicting priorities”.
- 56% of executives report that their biggest challenge is allocating resources in a way that really supports strategy.
- Half of the executives (50%) consider setting a clear and differentiating strategy a significant challenge.
- Most executives (81%) say growth initiatives lead to waste, at least some of the time.
Does this sound familiar? Are you trying to launch new revenue initiatives while making this month’s budget? Or trying to grasp a long-term web strategy while recruiting and training new sales people to sell your core product?
Is your copy writer expected to pump out 40 spots a day, but one of them has to be an award winner to attract a new account?
Does your selling system clearly differentiate you from the competition, or are you using the same basic Customer Needs Analysis and media kits as every other media in town?
Maybe it’s time to outsource some of your initiatives.
Outsourcing your training, new product launches or new revenue initiatives has a number of advantages;
1. Consultants do not add fixed costs to your balance sheet. When the project is completed, they’re gone.
2. Consultants bring more objective insight to all of your projects.
3. Consultants can free your time to do what you do best.
4. Recognizing the need for outsourcing is a sign of strength. All top performers from Wayne Gretsky to Magic Johnson have benefited from professional coaching.
Randy’s What If: What if you were able to engage ENS Media Inc. to ensure the successful introduction, implementation and completion of just one of the projects on your plate?