Fish and Tarter Sauce
Motivational speaker Zig Ziglar once said, “An optimist is someone who goes after Moby Dick in a rowboat and takes a jar of tartar sauce”.
While the image that quote conjures up might bring a smile to your lips, there is something to be said about tackling a project equipped as if the project was already a success.
I recently surveyed a group of radio and TV sales people to determine why their digital sales lagged in a world where digital media advertising is growing by leaps and bounds.
The number one answer might surprise you.
Most of the respondents lacked confidence in their station’s abilities and resources to deliver quality digital products and results.
They simply weren’t presenting digital advertising solutions to their clients to avoid embarrassment or letting their clients down.
If you’re serious about increasing your digital sales, go out and get the tarter sauce! Employ the training, staff and back-end resources to give your account executives the resources they need to feel confident in presenting your digital offerings.