WOW! A Must-Read for 2018!

We have all seen the data from radio vested-interest groups like Nielsen or RAB about radio’s continued importance in the new media landscape and that’s great stuff.

That story is even more powerful when it comes from our competitors.

Yesterday’s ‘eMarketer Daily’ newsletter, described as “a daily briefing on digital marketing and media trends,” told two powerful stories for radio;

1.Consumers spend more time with non-digital radio than they do with social networks

2.They suggest that ad budgets should be allocated proportionate to time spent with media.

You have to copy, read and present their pro-radio stance from this link;

https://www.emarketer.com/content/six-surprising-facts-about-the-way-we-spend-our-time-with-media?ecid=NL1001