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Our local TOMA Surveys prove what you already know….Radio Works!
- Are your sales executives finding it more difficult to capture new business appointments?
- Do you need a strategic system to capture new high-quality leads?
- Are your prospects claiming great results from digital?
- Are local advertisers in your market questioning radio’s continuing relevance?
- Do you need more new business in 2019 and beyond?
- Do your salespeople need a tried and proven system of developing more 52-week business?
Finish 2019 off with a BANG and get a GREAT head start on 2020!
While the digital media world seems to receive all the limelight today, ENS Media’s TOMA Surveys are helping broadcasters across North America to capture increased local advertising revenues.
The front half of our 2019 seminars is filled but we still have room for 4 or 5 more local market TOMA Surveys and Seminars in the last half of 2019 (mid-August through early November). As a special offer to the first five ENS on Sales subscribers who take advantage, we will start your entire sales team immediately on our SoundADvice program FREE for the first three months. We can then launch your TOMA Survey this summer and conduct your Advertiser Seminar this fall so your team can finish out 2019 strong and have a huge head start on 2020. No payments required until after July 1st.
Contact [email protected] or call 605-310-2062 to arrange an online overview of TOMA for your market.
Here are 4 of the Top 12 Things Your TOMA Survey Can Tell You…
1. Your surveys will always prove that the best way to ensure consumers click on a business when they search online is to create a pre-need awareness and preference for the business with intrusive broadcast advertising.
2. It’s much more powerful to make an appointment to talk about your prospects’ ratings, and their competitors’ ratings, than trying to get an appointment to talk about your ratings.
3. The most important findings will be uncovering “open” categories. Categories with no strong Share-of-Mind leader are very easy, and very inexpensive, for new radio advertisers to capture the dominant Share-of-Mind and Share-of-Market.
4. Your survey will also prove that the only SURE way to be found online is when prospects search for a business by name because many businesses have fierce online SEO competition for first-page positioning if consumers search the category generically.
If you’d like to read all 12 Things Your TOMA Surveys Can Tell You, click here.
ENS Media’s TOMA selling system will help you sell more in 2019 and beyond. To arrange an online overview of what TOMA Research and Training can do for you, contact [email protected] or call 605-310-2062.
Every day we ask our clients to promote and market themselves. Are you marketing yourselves? The most successful stations we work with are visible everywhere in their communities, in pursuit of audience. But I’m convinced their high visibility does even more for their revenues than it does for their ratings!
Prospects who don’t listen to your station can get the impression that everyone else in town does listen to you when your vehicles, banners, sponsorships and staff are seen at every community event they attend.
With all of your competitors claiming to be “number one”, most business decision-makers don’t believe ratings. On the other hand, they do believe their own eyes and have confidence in your popularity when they perceive they see you everywhere.
Retailers claim the key to success is location, location, location. Are your station vehicles tucked away overnight in an employee’s driveway or hidden behind your station, or do you have a plan to keep them out, moving and visible?
Do your personalities pull a shift then hide in their cocoons the rest of the day, or are they out and about, clearly identifying themselves as your stars with their attire and vehicles?
By the way, radio advertising works too! The easiest person to sell is someone who listens to your station….you don’t have to convince them someone listens, they know firsthand. Do you run creative, relevant, thought-provoking commercials to attract new advertisers?
Our business is no different than our clients’ businesses. Advertising is the first link in a marketing program, but advertising only “attracts” audience and sponsors. It’s what comes over your speakers and what we do to create value for our advertisers AFTER the sale that will determine your long-term success.
Our radio e-marketing system, called SoundADvice, can help brand and advertise your reps and stations by providing useful marketing tips to your clients and prospects each week. It can be the most cost-effective advertising you can buy. Contact Rick to learn more.