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Radio Show 2020, the virtual rendition, kicked off yesterday and continues today through Friday.
As we mentioned last week, ENS Media made a virtual presentation on Recruitment Advertising titled, “Turn Radio Recruitment Advertising from Ho-Hum to Major Income”. View it now by clicking here. The registration fee is $50 and $25 for RAB members! This small registration fee gives you access to all speakers and sessions of Radio Show 2020.
If you choose to view our presentation, we suggest that before watching it, you print out the worksheet and the points of emphasis page. Those can be found by clicking here. You’ll also find the link below the video screen when loading the presentation.
After watching the video, if you would like to receive a FREE sample of a proven recruitment proposal and schedule, simply reach out to us by email at [email protected]
Rick’s Pick of the Show: If you choose to attend the virtual Radio Show, I strongly suggest that you view futurist and author Rishad Tobaccowala’s topic, “Re-inventing Leadership with Heart and Soul” (Tuesday at 2 pm EST). Rishad is a very dynamic speaker and his message is spot on for leaders. I also highly suggest his book, Restoring the Soul of Business. I consider this one of the best books that I have ever read on leadership and management.
Finally, if you would like to visit about how you can incorporate successful recruitment advertising into your sales portfolio and turn it into major income, click here to arrange a time to visit.
I am excited and humbled to announce that ENS Media has been asked to present “virtually” during the Coffee with Consultants segment of the 2020 NAB/RAB Radio Show.
I will be sharing the virtual stage with some of the most noted radio sales and creative experts in the business.
The virtual Radio Show starts this coming Monday, October 5th, and runs the entire week. You can access the Coffee with Consultants series starting at 2 pm on Monday and view it anytime throughout the week.
The registration fee is only $50 for the entire weeks’ worth of valuable information. If you’re an RAB member, it’s $25.
To register for the 2020 Radio Show and see all activities, click 2020 Radio Show.
To see the entire line-up of Coffee with Consultants speakers and presentations, click Coffee with Consultants Series.
The topic I will be presenting on is Recruitment Advertising titled, “How to Turn Radio Recruitment Advertising from Ho-Hum to Major Income”.
At the conclusion of viewing the 13-minute virtual presentation, we are offering you access to a completed worksheet and point of emphasis page that covers everything in the video. In addition, you will have the opportunity to receive a free sample of a presentation and proposal page.
This short video should help put you and your sellers on the road to grabbing your fair share of the huge recruitment dollars in your market.
If you have any questions after viewing the presentation, I would invite you to reach out to me via email or a phone call.
I figuratively hope to “virtually” see you next week!
Your prospects and customers prefer to do business with people they feel they can trust and that can bring value to their business. But, how do you gain the credibility to be known as the expert?
There are several different ways to build “Cred”, but here are a few ideas:
One – Testimonials. It’s one thing for you to tell a prospective client that you know what you’re talking about; it’s another thing to have someone else tell them. If you have testimonials, use them! You should do what you ask clients and prospects to do every day, and that is to market yourself. Put a portfolio together that talks about you, who you have worked with, what you have done, what you do to get better, and include testimonials. Then hand them out as a resume. After all, you are applying for a job to handle their advertising!
Two – Start writing and get published. There are hundreds of magazines, blogs, E-zines that are starving for good material. Contact them and offer to write articles. Or, you could write your very own weekly or monthly newsletter/blog and send it to your customers and prospects. It doesn’t have to be long, just good! Write it and they will read it!
Lastly, and this one might scare the “Glossophobia” out of you (Fear of Public Speaking), but it’s very powerful and will establish your credentials as an expert. It’s public speaking!!!
The most important thing to remember about public speaking… it’s easier when you are speaking on something you are passionate about. What part of what you do are you the most passionate about? Speak to that and it’ll be much easier.
Becoming known as an “expert” takes extra effort, hard work, and moving outside of your comfort zone. If this weren’t true, everyone would be an “expert”.
If you would like help with becoming known as an expert, contact us to learn more about ENS Media’s SoundADvice program which is designed to brand your marketing reps and your station as advertising experts!
P.S. Rick will be at Radio Show in Orlando this week, so if you’re there, give him a call at 605-310-2062 and let him know. He’d love to meet as many readers of ENS on Sales as possible.