Halloween has always been a lot of fun for me.
The costumes. The creativity. The candy. The perfectly reasonable excuse for a grown adult to dress like a 7-foot banana.
What’s not to love?
And if you’ve spent a good chunk of your life in radio sales, you’ll realize something.
We don’t need Halloween to encounter some interesting characters.
The Ghost. 👻
That prospect who loved your proposal, promised to call Tuesday, then vanished into thin air.
The Vampire. 🧛
That client who wants to suck every last dollar out of your rate card.
“How about some bonus spots? Live mentions? A free remote?”
The Zombie. 🧟
That prospect who’s been saying “Call me next month” since approximately 2017.
The Werewolf. 🐺
The client who transforms into an expert copywriter when they don’t quite “get” what you’ve created for them.
And finally, The Mad Scientist. 🧪
My personal favorite.
The salesperson who experiments. Tries unusual ideas. Writes commercials that sound different.
Sometimes the experiment blows up. Sometimes it creates a monster of a successful campaign. But at least they’re creating something.
So, this Halloween, I’ll leave you with one thought:
You are the mad scientist, and the world is your laboratory.
Go experiment. Try something weird. Have some fun.
And if something blows up, well… that’s why laboratories have fire extinguishers.
Happy Halloween! 🎃
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