If the only thing your clients receive from you is an invoice, they won’t be your clients for very long!

That sounds harsh, but it’s the truth!

If the only conversation you have with your prospects and clients, or the only information they receive from you, is a proposal asking them to buy from you, they won’t be your client for very long!

It too sounds harsh, but it’s true!

When is the last time you provided something other than a proposal or an invoice to your clients or prospects?

Are you just trying to sell them or are you providing them with solid information on how to do a better job of marketing their business, or ideas to help them run their business more smoothly?

If you want to be more than just a sales rep to your clients, if you want your clients and prospects to trust you and view you as a professional media rep, if you want them to trust you enough to buy more from you, then you must provide them with something more than just an invoice!  Are you?

If not, click here to arrange a short, friendly, no-obligation phone call to learn more about our SoundADvice program. The investment is minimal, the process is simple, and the results are powerful!

How do you define hard work?

If you’re like most, when we say “hard work” we think of physical, tough labor that includes sweating, getting dirty, accompanied by tired and sore arms, legs, and back. 

As media reps and managers, we don’t typically describe what we do as “labor” in every sense of the word. I never once got blisters (other than maybe on my butt) while selling radio or managing people, although I have secretly been sweating bullets a few times. Nonetheless, what we do is laborious and at times it’s absolutely hard work.

One definition of labor is, “productive activity, especially for the sake of economic gain”. If you’re in sales, we hope that you are doing it because of the great potential for economic gain.

Unofficially the first celebration to recognize “hard work” was held on Sept. 5, 1882. Union leaders in New York City organized a “Labor Day” parade. Tens of thousands of labor union members—bricklayers, jewelers, typographers, dress and cloak makers, and many other tradespeople, took unpaid leave and marched with their locals. The day culminated in picnics, speeches, fireworks, and dancing. It was in 1884 that Labor Day was officially recognized as a national holiday, always to be celebrated on the first Monday of September.

This weekend, celebrate yourself for what you do and what you do for your customers and the economy. But also celebrate those that make it possible for us to do what we do; the on-air staff, engineers, production, promotions, traffic, support, and even the people that keep your office clean. If it weren’t for them, your job wouldn’t be possible.

In addition, celebrate everyone else in your cities and communities, the first responders (our police, first responders, and our firemen and women), those that work in the factories and fields, in the offices, retail stores, sanitation, truck drivers, linemen, service and medical professionals, the stay-at-home moms, and dads and don’t forget our military and our educators.

More importantly, this weekend and always, celebrate and appreciate everyone, regardless of their political party and views, regardless of the color of their skin or the religion they choose to believe in.

We hope your Labor Day weekend is filled with picnics, speeches, fireworks, and maybe even a little dancing.  But most of all, make sure you celebrate YOU and your hard work!