“Video” has been the hot word for some time now. Research reveals that having video on a website makes it 53 times more likely to be found on Google.

Statistics like this can have local advertisers lining up to spend more money on videos, which often become dated very quickly, at the expense of radio advertising.

There are tons of tricks to increase your SEO, but the tricks change every day. Google changes it’s algorithms 500 to 600 times a year. Try keeping up with that!

There’s little doubt about the effectiveness of videos online. However, our TOMA surveys of more than 15,000 consumers reveal that consumers are 444 times more likely to view the website of a business they have heard of versus viewing the site of a business they have not heard of.

Nothing beats Brand Identity or Top of Mind Awareness. Brad Smith said in a recent Search Engine Journal article, “Branding is the only way to do it, and it’s the most viable SEO strategy on the market today”.

And while video might make a website 53 times more likely to be found on Google, our research and advertiser seminars validate Seth Godin’s claim that “It’s better to be sought than found” online.

Step one is to establish a pre-need awareness and preference for a business with proactive radio. Step two is to use video and other online tactics when consumers search reactive media in reaction to their need.

As Bob Hoffman put it, “Traditional Media (Radio and TV) create demand, and Passive/Reactive Media (Digital) fulfills demand”.

If the advertiser can only afford one, creating Top of Mind Awareness will win every time!

Let’s tell the proactive radio story and not let advertisers put the cart before the horse.

If you would like to learn how our TOMA Surveys and Seminars prove how radio drives search and can help you generate revenue, click here.

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