Tag Archives: New

Stop Blaming New Media

What’s New?

I’m hearing more and more stations grumbling about the loss of revenue as advertisers switch to new media.
But maybe it’s not new media to blame…. maybe it’s ‘old’ media.
Advertising, by nature, is supposed to be dynamic, exciting, fresh and even somewhat adventurous.
If you haven’t presented anything ‘new’ to your clients recently, perhaps your clients are just plain tired of same-old, same-old.
Look at each of your clients and ask yourself, “When was the last time the client was excited about something new I presented?”
New ideas?
New promotions?
New schedules?
New research?
New strategies?
New creative?
Maybe it’s time for you to ‘re-new’ your advertiser relationships. Sometimes we seek change for change’s sake, even if what we’re doing has been working.

 

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What’s New

 Marketers have always known the power of the word ‘new’.

    From packaged goods distributors who advertised ‘new and improved’ to the digital media folks who describe their platforms as ‘new media’, there is no disputing the allure of all things new.

       But here’s the thing. For business categories that don’t currently advertise on radio, radio can be positioned as the something ‘new’ they are looking for.

       As some of our better advertiser categories take budget from radio to try new media, radio can be new media for advertisers that are losing confidence in their old print or Yellow Pages stand-bys.

       Our Share-of-Mind surveys in more than 100 markets across North America have proven our Share-of-Voice = Share-of-Mind = Share-of-Market formula.

       When you crack a new advertiser who has no competitors advertising on your station they automatically have the dominant share of voice with your audience, and the results will amaze even you!

 

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