I’m hearing more and more stations grumbling about the loss of revenue as advertisers switch to new media.

But maybe it’s not new media to blame…. maybe it’s ‘old’ media.

Advertising, by nature, is supposed to be dynamic, exciting, fresh and even somewhat adventurous.

If you haven’t presented anything ‘new’ to your clients recently, perhaps your clients are just plain tired of same-old, same-old.

Look at each of your clients and ask yourself, “When was the last time the client was excited about something new I presented?”

New ideas?

New promotions?

New schedules?

New research?

New strategies?

New creative?

Maybe it’s time for you to ‘re-new’ your advertiser relationships. Sometimes we seek change for change’s sake, even if what we’re doing has been working.