If you have taken any marketing or sales courses at all, I’m sure you are familiar with the term ‘U.S.P.’, Unique Selling Proposition.

          But it is doubtful that you truly possess a Unique Selling Proposition.

          Most of your competitors have taken the same sales courses, read the same books, and follow the same basic sales process as you; prospecting, research, make the appointment, conduct a C.N.A. (customer needs analysis), present, negotiate and close.

          And if you did develop a Unique Selling Proposition that worked, your competitors would quickly adopt the same proposition and it will became the industry standard rather than unique.

          The U.S.P. you can have however, is a Unique Serving Proposition. Most of your competitors are so focused on prospecting, presenting and closing that they do not super-serve their clients.

          Tom Hopkins, the author of How to Master the Art of Selling and 11 other books on sales, says “Selling is Serving.” When you develop a Unique Serving Proposition you’ll truly stand out from your competition and capture higher renewal rates and longer customer relationships.

          Contact [email protected]  to inquire how our SoundADvice radio
e-marketing system can be part of your Unique Serving Proposition.