According to an article in the January 1, 2013 issue of MediaPost, the World Association of Newspapers and News Publishers concede that a full two thirds of media consumption is now spent with radio or TV.

The newspaper folk’s Annual World Press Trends report says "People are spending an increasing amount of time with digital services, with overall media consumption levels increasing to in excess of 400 minutes a day."

The newspaper funded report admits "Two-thirds of this time is spent with TV or radio, during which people regularly do other things at the same time."

I guess it’s pretty hard to read the newspaper while driving your car or searching on Google!

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