An Idea You Can Sell!
Here is an idea you can sell to any government or institution that needs to be positioned as saving the planet and saving the public’s money.
Local hospitals, colleges, governments and other institutions can be persuaded of the folly of printing and distributing mass quantities of their programs or annual reports in this age of electronic media…..broadcasters and websites can achieve their communications objectives without killing trees!
Our advertiser seminars are consistently converting former heavy print advertisers to a radio/TV/web alternative. Look at this email I received from one station sales manager this week.
Hi, Wayne; Do you remember a gentleman from your seminar from city hall’s Parks and Recreation Department, that you talked to about moving towards a paperless catalogue of their programs? He spoke to you after the seminar about your thoughts and you followed up with me in an email on how I could help.
Friday he called and told me that the municipality has bought into youridea of not sending out the programs in the weekly rag. They’re going to print one third the usual run and push the public via radio to the program on their website.
He has asked me to coordinate four buys per year with the other stations here. I love it when a plan comes together!
Additional Revenue
We have counselled many stations in not only converting these institutions to a broadcast/web combo, but in selling a sponsorship for the limited print distribution to a fast food restaurant chain that wants traffic. These organizations always want to print a few copies for that small portion of the public that does not have internet connections and there is always a sponsor who is happy to co-promote the distribution because it drives traffic to their stores.
Notice the progressive broadcaster that sent me that email is also working with his competitors to the benefit of all of the stations in his market and to the benefit of the client.
Our Electronic Age Media Mix advertiser seminar is converting more and more print advertisers every week, and we now have a program that reduces your costs and pulls every station in your market together to the benefit of all!!
Contact Wayne to arrange a free online demo!!