Is There a ‘Sales god’?
Sometimes I think there is a sales god; someone who watches over salespeople and rewards those who do what’s right.
Last week I made a very difficult decision. I had a client that I really liked working with and that I knew I could dramatically increase sales for. However, they weren’t buying in and taking our proven sales best-practices to the street. They were not receiving full value from our consulting services, so I fired them.
It was a difficult decision, not only because I liked the client and knew I could do a lot to help them, but because there isn’t a line-up of stations looking to add the expense of a consultant to their ledger these days.
But a couple of things happened when I made that decision;
1.) I felt better! I felt like someone had taken a ton of bricks off of my shoulders. My client wasn’t getting full value for his investment, yet I was cashing his checks…..not a good feeling.
2.) I booked more new business in the days following that difficult decision than I’ve booked in months!
Maybe there is a sales god. Why not do the right thing for your clients and test my theory for yourself? I’m betting you’ll feel good, be re-energized, and ‘lady luck’ will shine on you!