Hare Krishna Selling Strategy

Hare Krishna Selling Strategy

In his book, The Psychology of Persuasion, Dr. Robert Cialdini identifies psychological reciprocity; ‘the deep-rooted subconscious need to return effort to those who put forth effort for us’, as one of the six most powerful influences on human buying behaviour.

Psychological Reciprocity is one of the most powerful sales levers radio sales professionals can develop.

Even Hare Krishna, the unusual 1970’s group with shaved heads and ill-fitting robes, capitalized on people’s deep-rooted subconscious need to return something to those who give them something.

They discovered their likelihood of receiving a donation from unwilling travelers at the airport increased dramatically, if they first gave the passersby a rose before asking for a donation.

They also learned it didn’t matter if their target donors wanted the rose or not. In fact, the robed team always had one member scurrying about the airport collecting the roses travelers threw in garbage bins, to give them away to another unsuspecting traveler

The effort you put into pre-call planning, customer research, and after-sale follow-up, can generate Psychological Reciprocity for you with your clients and prospects. You’ll be surprised how objections like ‘my budget is spent’ or ‘radio doesn’t work for me’ disappear when your prospects feel a deep rooted subconscious need to do something for you.