According to a recent survey, nearly half of all small and medium sized businesses are run by boomers who will retire within the next decade. Most of those businesses will transfer control within the next five years.

What are you doing to pre-sell the next-in-line leaders of those businesses?

Often with change in management, comes change for change’s sake. The time to build those relationships and position your station’s strengths with those successors is now. When they get the nod, they will remember who by-passed them and who invited their input on advertising decisions.

The odds are that the next owner/manager will be younger and much more internet savvy than their aging predecessor. You need to understand their digital bias, and be able to articulate why radio is the perfect partner for their favored online marketing tools.

Click here for a no-obligation demo of how our ‘Winning in the New Media Economy’ workshops provide the tools and training for you to clearly position radio as a key player in the new media mix.