A Radio Marketing Franchise
Does your sales staff appreciate their FREE radio marketing franchise…that’s right, they have a free franchise!
Think about it, what do you get when you buy a franchise?
- A recognized name and trade mark…..like your call letters.
- A protected territory….like an account list.
- Continuous product or service improvement…like your format and your audience.
- Training…..like the training you offer your sales people.
- Proven systems and procedures….like your traffic, ordering and billing systems
- Advertising and Promotion….like the on-air listener contests you run.
- Market Research …..like Arbitron, TOMA and other research you pay for.
I have had the privilege of consulting several national franchise organizations and their franchisees, and can tell you that many franchisees pay $50,000 to $100,000 or more just to buy the franchise, then pay for real estate, equipment, support staff and ongoing royalties for life, only to earn LESS than the top biller at your station!
One of the main selling benefits franchisors promote is “You get to be in business for yourself but not by yourself.” Don’t we offer the same benefits?
WOW! A free franchise with all of the benefits, none of the upfront costs or ongoing royalties, and an income potential that is greater than the average small business or franchise! Just knowing this makes the commissioned sales person feel a whole lot better about prospecting and developing new business for THEIR franchise!