The propinquity effect is the tendency for people to form relationships with those whom they encounter often. The science of propinquity dictates that the more you come into contact with a person with interesting, entertaining or helpful information, the more likely you are to form a relationship with that person.
The days of “spray and pray” for broadcast account executives is over….you know, that was the practice of spraying the entire market with your “cold calls” praying that one of them would pay off.
Making more valid contacts, with pre-qualified prospects, will allow propinquity to kick in and grow your sales in 2014 and beyond. Our new SoundADvice e-marketing system for 2014 allows you to reach out and contact your prospects every week.
And our Pre-qualifying Score Sheet helps you determine the best prospects for you to contact.
Click here to arrange a free demo of SoundADvice and click here to view our Pre-qualifying Score Sheet to help you identify your best prospects.