“If you had the opportunity to send a prospect a sales letter to tell your story or to talk to them on the phone about your company, which would be more convincing?”
Invariably the avowed print advertiser will recognize that the opportunity to talk to a prospect will always be more effective than sending a printed sales message. Radio and TV offer the most powerful selling tool in the world.….the power of the human voice.
It’s time to quit letting print, like yellow pages, mass mail and newspapers, get their unfair share of the local advertising pie.
P.S. Newspaper reps love to proliferate the myth that Confucius said “A picture is worth a thousand words”. What Confucius actually said was “A picture is worth a thousand pieces of gold”. I guess that is why their rates per ad are so high.