You don’t have to represent “number one” to be number one.

There are more than 200 car brands being sold in North America. So it’s fair to say that auto sales are a very competitive market.

And KIA certainly is not the number one selling brand.

Yet Fuccillo KIA in Cape Coral, Florida sells more than 1,000 cars a month!

Fuccillo is the largest KIA dealer in the world, even though they don’t sell the most popular brand, and the city of Cape Coral’s population doesn’t rank in the top 200 markets in the U.S.

So you don’t have to have the number one brand or number one market to be number one in sales.

Where you do have to be number one to be the sales leader is in your prospect’s mind.  Mr. Fuccillo is a brilliant marketer.

How do you market yourself so that local advertisers always think of you when making their advertising plans? Is your brand simply that of a spot sales person, or are you recognized as a sustaining resource to successful advertisers.

The sales go to the best marketer.

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