The definition of fight the good fight, besides the biblical version, means, “Do your best. Do what is morally right.”
“I follow three rules: Do the right thing, do the best you can, and always show people you care.” -Lou Holtz
If you have been a reader of ENS on Sales, you know that one of the things I feel very strongly about and am willing to stand up and fight for is that of our local businesses, and the battle they have with out-of-town e-commerce companies that do not support our communities in any way.
In a little over one week, the holiday shopping season begins. For many of your local retailers, this holiday season will be much more than fighting the good fight; it will be a battle of either staying in business or shutting the doors.
For the past three years, we have asked and suggested that you stand up and fight for your local businesses in the battle against online, out-of-town, e-commerce companies. Are we winning the battle? The answer for most is No! Due to the COVID pandemic, both Amazon and Wayfair posted huge profits in both Q2 and Q3 of 2020.
So, the question is… Do you sit back and let them continue to pick away at our local retailers, or do you keep fighting the good fight?
I can assure you that regardless of how the local businesses fair during the holiday shopping season, they will remember who stood up and fought for them.
“Management is doing things right; Leadership is doing the right things.” – Peter Drucker
We hope that you choose to do the right thing and air ads in support of your local business community. To help, we have written a new “Buy Local” script titled, ‘Twas Just Weeks Before Christmas. Click here to receive a FREE copy of the script.