Those of you that have been receiving our ENS on Sales for the past several years, know that at this time of year Wayne posted his politically incorrect “Merry Christmas” message.
Now that Wayne is retired and basking in the Florida sun at Christmas time, it’s my turn to carry on his tradition, although, I will put my own twist on it.
First, I agree with Wayne, that “politically correct’ is an oxymoron. Politicians, to at least 50% of the public, are never correct and now more than ever seem to put more emphasis on getting elected or re-elected than doing what’s right.
However, unlike Wayne, I NEVER agonized over saying “Merry Christmas” to people. If I were to guess, I doubt Wayne ever really agonized over it either, as he is one of the nicest men you will ever meet. I think he was just being “politically correct”!
As they say, “Christmas” (the birth of Christ) is the reason for the season, and “Merry” means to be joyful, to celebrate. So, if by saying “Merry Christmas” I offend you, I apologize, but I am not sorry! I too believe in recognizing the role that history and heritage play in making people, nations, and cultures what they are, and it’s something I am not ready to deny! Likewise, I am not offended at all when a friend believes differently than I. I am simply honored to be called their friend regardless of their religious or political views.
So, as you celebrate this Christmas season, count your blessings. We are fortunate to be working in such a great profession with such talented people. You get to be creative and you play a major role in helping others be successful. While our work is serious, it’s also fun and rewarding. You get the opportunity to help businesses become more successful, and these successful businesses, in turn, employ more people and pay more taxes. You help non-profits do “good” for others, and you help your communities, towns, and cities become more successful.
We entertain and inform people, adding laughter and insight to their lives. We keep them informed, and we keep them safe. Very few others can say this.
In honor of Wayne, we use his politically incorrect words for our closing;
Merry…Happy…Greetings…Wishes…Seasons…Holidays…Christmas… however you want to say it, we wish you a blessed, safe, and Merry Christmas from Wayne, Angela, Rick and Belinda at ENS Media.
I am Thankful for my family,
I am Thankful for my friends,
I am Thankful for my community,
I am Thankful for my career choice,
I am Thankful for my abilities and those who have taught and guided me,
I am Thankful to live in America,
I am Thankful for our neighbors to the North. Canada is a great country full of great people!
I am Grateful for all things,
I am Blessed!
On this Thanksgiving and every day, I hope that you too are Thankful, Grateful and Blessed!
It’s that time of year. Time for setting budgets and goals for 2020.
Let’s start with the difference between budgets and goals. Budgets are what you think you will do for sales in 2020. Goals are what you want. There’s a huge difference between what you think and what you want!
The budgeting process is fairly easy. You did this much last year, and you plan on or think you can do this much next year. OK, there’s a little more to it than that, but in a nutshell, that is budgeting.
Goal setting should be much more in-depth on a professional AND personal level.
Setting goals is the time when you reflect on what you accomplished last year and what you want to accomplish next year. Goals are more than just your sales and money. Equally important, or even more so, goals should be about what you want and how you will grow professionally, and what you want personally for yourself and your family.
Goals are the fuel for your fire!
While statistics vary, most professionals agree that by committing your goals to paper, you increase your chances of reaching them by 42%.
Here are some things to include in your goal-setting process:
· List 5 new clients you want to have on the air by July 1st (the number of accounts/clients can vary)
· List 10 clients that you want to increase in 2020 by July 1st
· List 10 clients that you want to add/upsell, i.e. add a station, add digital, add streaming, etc.
· List 5 things you accomplished in 2019 that you are most proud of
· List 5 areas of the sales process you need to improve on in 2020, i.e. prospecting, upselling, CNAs, etc.
· List 5 things you will do to help improve yourself, i.e. read books, attend seminars, be more organized, become healthier, affirmations, etc.
· List 5 things you want to accomplish for your family in 2020, i.e. new home, car, vacation, savings account, reduce debt, motorcycle, healthier lifestyle, etc.
By consciously thinking about what you want to achieve and then writing it down, you will be on the path to achieving your goals.
Many people have been quoted as saying, “Goals not written down are just dreams”. While there is nothing wrong with dreaming, you’re much more likely to fulfill your goals than you are your dreams!
What do YOU want in 2020? Write ’em down!!
