Does radio work? That’s a silly question, right? Sure radio works, but do your media reps believe it works?
If we’re being honest with ourselves, you know that your reps sometimes question its strength. After all, many people, like their clients, have told them repeatedly that radio doesn’t work. They’ve heard the infamous words, “I tried radio once and it didn’t work”.
Because you’re a subscriber to ENS on Sales and are reading this, I’m confident you are a believer and you know that radio does work, because we have seen it work hundreds, even thousands, of times.
It’s paramount that we continually teach and preach to our sales team about the strengths of radio and how to present it to their clients. Never take for granted that they 100% believe in the power of radio. Continue to sing its praises and give them ammunition to prove the point. Arm them with articles, statistics, and testimonials. Encourage them to read the radio trades, like Radio Sales Today, Inside Radio, Monday Morning Memo, and others.
Never stop teaching and never stop preaching the power of radio. It does work, and it works exceedingly well when executed correctly from beginning to end.
As managers, it’s our job to coach, teach, train, and motivate so that our reps do not only understand how to make it work but so that they believe that radio works. It’s a never-ending task.
When done correctly, radio creates MAGIC, it moves mountains, makes cash registers ring, makes business owners rich and gives radio media reps CONFIDENCE and BELIEF in our product and medium!
Happy Training!
With a world that has been turned upside down, sales that have fallen to unprecedented levels, and a future that is still filled with uncertainty, recruiting new employees may not be the top priority on your To-Do list. However, an old proverb says, “the best time to make hay is while the sun is shining”.
There are two major reasons to consider looking for your next superstar, right now, while the sun is shining:
Reason #1: Major “Life” events, including what we’ve just experienced, cause people to “re-think” their priorities. For many, this means considering a career move.
A Gallup poll shows that during normal times 67% of U.S. employees are disengaged at work, and 51% say they are actively looking for a new job or are open to one. We can only assume that these numbers have spiked along with unemployment.
Reason #2: As people return to work, some will be even more disengaged. The personalities and beliefs of owners and managers and the “return to work” policies they implement will determine the level of their employees’ anxiety. Some will think the precautions and mandates will be too much, while others will believe it is not enough, both causing uneasiness, disgruntlement, and reasons to ultimately look for a different employer.
One of the most important duties of a manager is building and maintaining a strong team. While recruitment may not be a top priority, it should always be a high priority and a regular, ongoing function for every manager. There is nothing worse than having one of your sellers hand you their two-week notice when you don’t have someone on the bench. The truth is … the two reasons listed above apply to your employees as well.
While it may feel and seem odd, the sun is truly shining. So, get the recruitment machine fired up, make sure the barn is ready, and start making hay! The sun is shining!
Stay Safe – Stay Healthy – Stay Strong!