Let me first say, I am not opposed to Digital Media or Social Media! They both have a place in our “marketing world” and I encourage you to embrace them. I recommend digital for clients, but let’s speak freely, the hype about it may be bigger than anything we have seen since __________???

What are the facts? When it comes to the REAL numbers, how big is it? How many people use it? How do they use it? And, how often do they use it? Oh, and one more thing, how much of it is FRAUD?

If you read the publications that I read, you know that upwards of 25% (minimum) is fraud. If you are talking video, up to 75% can be fraud (this was taken from e Marketer, Aug 8th Edition, titled Ad Fraud Still Plagues Digital Media’s Supply Chain: “Of the video ad inventory purchased without validation, 72% was fraudulent).

Again, I am not opposed to digital, but the question I ask is this. As Broadcast Media Reps, how would your clients react if you sold them 200 ads, but you only delivered or aired 150 of them…or LESS? But, you still charged them for all 200 ads! It wouldn’t be pretty! This isn’t happening in Radio or TV, not even in Print or Billboards, but it’s happening every minute, every day in digital!

To learn more about digital fraud, and I encourage you do so, simply google “statistics on digital ad fraud”. You can read for days. If you would like me to send you a few articles, email me at [email protected].

We’re in the GREAT medium of Radio, so hold your heads high. People spend more time with us, radio (and TV) provide the best ROIs, and we have very little to NO fraud!

I recommend we all take some aspirin for the digital headache and keep telling the positive story of Radio!

I would appreciate hearing your thoughts on digital media, whether you agree with me or not. Call or email me and let me know.

Rick Fink, ENS Media                                                                                                                                      Cell #:  605-310-2062