I’m not a fan of sports analogies, but watching the Super Bowl I couldn’t help but make a Super Bowl weekend observation:

You cannot cheerlead a team to success.

Cheerleading does add a welcome energy and enthusiasm to the game. But without a good team, great game plans and plays, the right equipment and tools, and a clear focus on the goal line,  the rah-rah sessions aren’t enough to win the game.

Does your team have an account-by-account plan that the players follow to make their goals?

Are they focused on goals and how to get there?

Do you give them the tools and equipment they need to compete?

Do you have a clear playbook outlining what makes your sales process better than your competitors?  Are you constantly scouting to build a better team?

And does your team have a team-appointed captain, a shining north star to follow?

P.S.   Our Key Account Management Workshops and our local TOMA surveys can give your team the plays they need to follow, and the tools they need to increase your sales in 2018 and beyond.

Contact [email protected] to arrange an online meeting to explore how we can help your sales team.